How This Sad Barbecue Tray Became a Meme, Then an Artwork, Then a Cash Cow

In March 2018, Vice Media’s Munchies tweeted a sad photo. Taken at Fette Sau in Brooklyn, the image showed a few paltry slices of brisket alongside pickles, a jar of amber beer, and some deflated-looking rolls. The tweet asked an evocative question: “Why is Brooklyn barbecue taking over the world?” The cries of outrage were heard in Texas and beyond. The image is now a piece of barbecue history, and it can soon be yours. The famous photo, taken by writer Nicholas Gill, will be auctioned as an NFT, or non-fungible token. According to Ben Lashes, who is considered to be “the world’s first meme manager,” an NFT is a way to “track and authenticate” a piece of digital content. Lashes is the founder of…View Original Post

The post How This Sad Barbecue Tray Became a Meme, Then an Artwork, Then a Cash Cow appeared first on Texas Monthly.