The Search for Pitmaster Ramone, the Man Behind Subway’s Smoked Brisket

The marketing campaign for Subway’s Pit-Smoked Brisket Sandwich is hard to escape. It launched in early September with a stunt at a fake barbecue joint named Monty’s filled with unsuspecting Austinites. Since then, the image of the carefully constructed sandwich, complete with cheddar cheese and barbecue sauce, has been plastered on countless billboards and the windows of nearly 24,000 Subway locations across the United States. Inside those restaurants is another poster, this one with a photo of a man named Pitmaster Ramone under the headline “The Man. The Pit. The Legend” and with a caption touting his 38 years of barbecue experience. “Every whole cut of meat is naturally slow-smoked for at least 13 hours by Pitmaster Ramone and his crew,” it reads. I wanted to…View Original Post

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